Current and Past Trendsetters
2019
TRENDSETTERS: Sir Martin Sorrell Looks to the Industry's Future...
TRENDSETTERS: Airbnb's Geoff Seeley Discusses New Standards of Cultural Relevance
Trendsetters: Mastercard's Raja Rajamannar Shares his Vision for Securing Marketing's Future
Trendsetters: PHD's Phil Rowley says “EDTECH” is the Next Opportunity for Brands
TRENDSETTERS: Former P&G CEO Bob McDonald Discusses Values-Based Leadership & Company Purpose
TRENDSETTERS: Reed Smith's Doug Wood Looks a Marketing Growth in 2019 from a Legal Perspective
Trendsetters: P&G's Gerry D'Angelo Set to Drive Change in the Global Media Ecosystem
Trendsetters: Triggers' Leslie Zane Asserts that Every Brand Has Untapped Growth Potential
2018
Trendsetters: Hello's Craig Dubitsky Talks About Today's Changing Brand Expectations...
Trendsetters: Target's Kristi Argyilan Discusses the Math & Magic of Marketing
Trendsetters: More Multinationals are Using Independent Media Auditors says Matt Green of WFA
Trendsetters: Canvas' Paul Woolmington Asserts that the Magical Will Always Outshine the Logical.
Trendsetters: Brown-Forman's Carmen d'Ascendis Believes that Consumers Want Brands with Meaning
Trendsetters: Do You Really Need a Media Review? Asks Cortex Media's Roland Janisse
Trendsetters: Tongue Tied Shares the Language of Love Around the World
Trendsetters: Are Platform Brands the Future of Branding? Asks Labbrand's Vladimir Djurovic
Trendsetters: SAP's CMO Alicia Tillman Looks at Technology and Purpose in a New Light....
Trendsetters: Tom Denford of ID Comms Looks at the Evolution of Media Transparency Issues
2017
Trendsetters: Samsung's Pio Schunker Talks About What It Takes to be a Meaningful Brand Today
Trendsetters: FairShare's Eamonn Store Looks at a Future Ad Agency Model with an Eye toward Purpose
Trendsetters: P&G's Pritchard and ANA's Liodice Align on the New Responsibilities of Today's CMO
Trendsetters: Stephen White, JD Sports' Global CMO, Asserts that Retail Can be Vibrant
Trendsetters: Walmart CMO Tony Rogers Says that Time is as Important as Money to Today's Shoppers
Trendsetters: Tim Castree's New Realism as CEO of Recently-Named Wavemaker is Driving Change
Trendsetters: CMO Mirella Vitale Tells How Aligning around Purpose Changed Everything
Trendsetters: Luxury Marketers Talk Data, Content, and Unlocking the DNA of a Brand
Trendsetters: Vertic's Sebastian Jespersen Sees 5 Trends in the Transformation of Corporate Websites
Trendsetters: Taco Bell's CMO Marisa Thalberg Provides the Secret to Successful Marketing Now
Trendsetters: MediaCom's Rachel Brook Explains How She Humanizes the Complex World of Data
Trendsetters: Dave Berlin Discusses a New Approach to Digital Innovation at BP/Castrol
Trendsetters: IBM's Babs Rangaiah Discusses Why Brands Need New Digital Strategies
Trendsetters: Mars' Rob Rakowitz Discusses Transformation & a New Media Culture
2016
Trendsetters: ROCKWOOL's Mirella Vitale Discusses Sustainability & Transformation for a Global Brand
Trendsetters: Angela Saferite Shares Advertisers' Top 10 Rules for Media Transparency
Trendsetters: P&G's Marc Pritchard Talks Creativity & Advocacy in Role as ANA Chair
Trendsetters: Cadillac's CMO Uwe Ellinghaus Focuses on Disruption and Next-Gen Car Buyers
Trendsetters: CA's Anna Griffin Talks About Re-Branding and the Art of Data
Trendsetters: Marchon's Thomas Burkhardt Talks About the Art & Science of Global Marketing
Trendsetters: Pepsi's Manos Spanos Outlines a High-Energy Global Content Strategy for Mountain Dew
Trendsetters: SAP's CEO Bill McDermott Urges Business to Emphasize Customer Empathy & Co-Innovation
Trendsetters: Mondeléz' Debra Giampoli Shares New Trends in Client-Agency Partnerships
Trendsetters: MGM RESORTS' Lilian Tomovich Works to Make Data Simple To Build Brand Loyalty
Trendsetters: David Wheldon, CMO at RBS, offers a Stern Warning to Marketers throughout the World
Trendsetters: BASF Demonstrates that BtoE Marketing is Just as Important as BtoB and BtoC
2015
Trendsetters: Evian's Olga Osminkina-Jones Shares How to Make a Classic Brand Contemporary
Trendsetters: John Billett Issues a Stern Warning to Global Marketers about Media Agency Management
Trendsetters: GE’s CMO Linda Boff Shares Her Strategy for Compelling Content
Trendsetters: Airbnb's Jonathan Mildenhall Wants to Create the First Community-Driven SuperBrand
Trendsetters: Dentsu's Tim Andree Looks at a Changing Agency Business in a New Light
Trendsetters: Lenovo's CMO David Roman Embraces a "Never Stand Still” Brand Attitude
Trendsetters: Visa's Jessica Williams Talks about the Intersection of Innovation & Analytics
Trendsetters: GE's Andy Markowitz Discusses the Race for Accountability in a Time of Uncertainty
Trendsetters: Sir Martin Sorrell Shares his Thoughts on a Changing Industry
Trendsetters: MEC's Shenan Reed Talks about the Evolution of Digital Creativity
Trendsetters: P&G's JP Kuehlwein Redefines the Power and Significance of Modern Prestige Brands
Trendsetters: GroupM's Irwin Gotlieb Addresses Media Transparency & a New Cross-Industry Task Force
Trendsetters: Erick Laseca, Kraft's Big Data Evangelist, Talks about Next-Gen Relationship Marketing
Trendsetters: R3’s Greg Paull Discusses Six Degrees of Integration for Agency-Marketer Alignment
Trendsetters: Itau’s Andrea Cordeiro Changes the Rules for Sponsorship Marketing
Trendsetters: DQ's Barry Westrum Explains How to Turn Around a Brand by Understanding Data
Trendsetters: Joanne Davis Discusses How C-Suite Leaders are Evaluating Media Today
2014
Trendsetters: Barbara Basney of Xerox Talks about the Role of Content in Transforming a Legacy Brand
Dannon's Olesya Govorun Shares How Consumer Research Can Improve In-Store Communication
Trendsetters: JetBlue's Marty St. George Shares the Strategies of a Challenger Brand
Trendsetters: Vestas Wind Systems' Morten Albæk Champions "A Race We Must Win"
Trendsetters: Dana Anderson of Mondelēz Shares How Collaboration is Key to Marketing's Future
Trendsetters: MINI's Lee Nadler Discusses How Passion Creates a Successful Brand
Trendsetters: Subway's Global VP Jeff Larson Shares What it Takes to be an Effective Marketer Now
Trendsetters: Mondelēz International’s Bonin Bough Offers New Rallying Cry to Marketers
Trendsetters: Rishad Tobaccowala Outlines 6 Trends to Shape the Future of Marketing
Trendsetters: Kellogg’s Aaron Fetters Shares Insights on Ad Accountability its Role in Product Sales
Trendsetters: LONDON’s Michael Moszynski Tells How New Wordeo Video Message App Brings Words to Life
Trendsetters: Top Marketers Discuss Transformation at Brand Masters
Trendsetters: AMI’s John Price Sees 2014 as a Pivotal Year for Latin America
Trendsetters: GALA Defines How 43 Countries Manage Green or Eco-Friendly Advertising Claims
Trendsetters: Lowe Counsel’s Zoe Lazarus Shares Cultural Shifts that will Impact 2014
2013
Trendsetters: SAP's Michael Brenner Offers a Perspective on the Future of Marketing
Trendsetters: IKEA’s Camilla Hammar Shares Insights on Marketing in China
Trendsetters: FedEx’s Steve Pacheco, Advertising Person of the Year, Shares Secrets of Brand Success
Trendsetters: Diageo’s Michelle Klein Discusses the Power of Community in an Age of Social Sharing
Trendsetters: GroupM’s Chris Copeland Answers "What’s Next?”
Trendsetters: Team One’s Mark Miller Redefines Global Affluents as a Tribe with New Values
Trendsetters: Virgin America's CMO Luanne Calvert Describes a New Marketing World
Trendsetters: Dentsu’s Tim Andree Discusses Reinvention & Last Mover Advantages
BuzzFeed’s Jonathan Perelman Shares Theories on Native Advertising & the Evolution of Media
Scott Roen of American Express OPEN shares how Reciprocal Altruism fuels Small Business Growth
MDC Chairman Miles Nadal Discusses Changing Advertising Models & Today’s Economics
As Y&R Turns 90, CEO David Sable talks about Reinvention, Legacy, and the Mindset of Madison Avenue
InterContinental Hotels’ Larry Light Leads a Global Marketing Transformation
MediaCom’s Fraser Riddell Helps US Advertisers Think Beyond Borders
Hudson Bay’s Richard Baker Talks about Marketing Differences between the US & Canada
Kellogg’s Jon Suarez-Davis Talks about Media Investments that Fuel Brand Growth
Columbus Media’s Kate Williams Urges Companies to Embrace Entrepreneurship
Pernod Ricard CMO Martin Riley discusses the Role of Brands in a Fast-Changing World
Jimmy Maymann, new CEO of The Huffington Post, talks about International Expansion
Jack Daniel’s Carmen D'Ascendis Shares how a 145 year-old Brand stays Relevant
Prudential’s Colin McConnell Discusses Financial Advertising with Candor and with Heart
Brian McMahon of IPG Mediabrands' ORION Holdings Demonstrates the Advantage of Thinking Globally
MEC's Eamonn Store Reflects on Connecting Data to Insight & Redefining the Role of the Media Agency
Innovators Provide Guidelines for Brand Success in Today’s Complex World
Simon Kemp Focuses on China and Provides the State of a Social Nation
2012
IBM's VP Corporate Marketing John Kennedy Talks About Big Data and 3 New Marketing Imperatives
Qnary's Bant Breen Discusses a New Consumer Currency
CoreBrand CEO Jim Gregory Offers 2013 Branding Industry Outlook
Social Media Guru Clay Shirky Predicts the End of the Audience
Puma's Adam Petrick shares how new Brand Marketing brings Joy to Sports
Lowe’s Jose Miguel Sokoloff Demonstrates How Marketing Changes Our World
Jez Frampton, Interbrand CEO, Discusses Top Global Brands of 2012
Morten Pedersen talks about the need for innovation and entrepreneurialism in the marketing and media industry
Top Marketers Share Strategies for Brand Growth and Results Now
MillerCoors’ CMO Andy England Shares his Marketing Priorities
ABB's Head of Branding & Advertising, Maria Jobin, talks about Repositioning a Business Brand for the Future
Zurich’s Barbara Ruebel Shares Lessons from Re-Branding
Group M's Dominic Proctor Urges Asia to Meet Higher Expectations
Nissan Americas' Jose Munoz Talks of Regional Opportunities
Gary Burandt, New ICOM+IN Managing Director, Discusses Client-Agency Relationship Trends
Nissan's Simon Sproule Discusses New Global Brand Campaign & Essential Integration
P&G's Marc Pritchard Discusses Superior Products & Fresh Creativity
President Bill Clinton Tells Ad Industry at Cannes they have Power to Solve World Problems
John Partilla Sets Tone as IAA Global Summit Looks at Evolving Client-Agency Relationships
Vestas’ Morten Albaek Urges CMOs to Take a "Transparency Pledge” at The Internationalist 100 event
John Price Outlines Changes in Latin America that Will Affect Marketing
A.G. Lafley, Former P&G CEO, Shares Thoughts on Emerging Leaders
Rob Langtry of Woolmark International Shares the Strategy of an Ingredient Brand
Coca Cola’s CMO Joe Tripodi Discusses the Role of Cultural Leadership
M1F Co-Founder, Dan Hestbaek, discusses "Next Practice" client/agency evaluations
Dell’s CMO Karen Quintos Talks about Transformation & "The Power to Do More”
Samsung’s CMO Ralph Santana Discusses the Marketing Implications of Today’s New World of Screens
What’s Ahead in International Advertising for 2012? Industry Experts share their thoughts
Organic's CEO Marita Scarfi discusses New Trends in Mobile and Social
SAP's Michael Brenner Suggests that Marketers Act more like Publishers.
IBM’s John Kennedy Offers Global CMO Insights in a Debut Study
Newsbreak: Global Agencies Find New Ways to Respond to Change at AdForum CEO Summit
PepsiCo's CEO Indra Nooyi Tells AdAsia that Optimism can Rise from Uncertainty.
What does it take to win in global marketing? Marc de Swaan Arons answers.
2011
Ruihong Tang Tells how Neuromarketing is at the Leading Edge of Technology in China and the World
The Luxury Marketing Council’s Chris Ramey Talks About Messages That Stick
Omnicom’s Tim Love Discusses the Impact of Language in a Post-Digital World
Ferragamo's Andrea Tremolada Tells How Italian Fashion is Adapting to a Changing Media World
Vestas' Albaek Demonstrates Consumers' Interest in Buying Brands Made with Renewable Energy
CMO Council's Neale-May Recommends the End of 'Random Acts of Marketing'
Cesar Vacchiano Reveals Brazil's Marketing Secrets
Naked's Paul Woolmington Defines the Inflection Point now Occurring in Marketing & Communications
Julian Boulding Considers Creativity Today & Looks at Cannes as an Indicator
International Retailer Gap, Inc. Shares its Social Media Lessons
Local & Multinational Companies Talk Frankly About China's Business Model
Leaders from Audi’s De Nysschen to Zappos’ Hsieh discuss How Innovation Transforms Brand Value
Siemens CMO, Tom Haas, Describes How to Navigate Complexity
Is the Big Idea Everything You Paid For? Asks Darren Woolley
Is Heineken's Colin Westcott-Pitt the Most Interesting Man in Marketing?
P&G's Claire Molyneux Shows How to be a True Brand Ambassador in West Africa
Jorg Borgwardt Cites How Lithuania is Approaching Creative Standards
Hasbro's Katy Giffault Talks About the Company’s Extraordinary Global Potential
World Federation of Advertisers’ Stephan Loerke Recommends How Marketers Can Respond to Change
Digicel's Kieran Foley Offers a Sustainable Lesson for Developing Marketst
Draftfcb's Jeff Tarakajian Shares Multicultural Lessons and Paints a New Picture of America
UM's Graeme Hutton Talks about Establishing the International Value of Influencers
Doug Wood Underscores the Power of Internet Nation through the Recent Events in Egypt
CEO & President -- DDB China Group, demonstrates the wisdom of Deng Xiao Ping by catching mice
Accenture’s Perry Kamel discusses how to achieve agile marketing by aligning CMO & CIO efforts
Draftfcb's EVP, Steve Schildwachter, Tells Why Global Brands Matter -- more now than ever before
James Moorhead, Brand Manager for Old Spice, offers lessons on social media and smelling like a man
2010
ZenithOptimedia's Jonathan Barnard Foresees 3 Years of Advertising Growth
Avi Dan asks Why Anyone Would Aspire to Be a Global CMO?
Tim Andree Introduces The Dentsu Way to the Western World
ANA's CEO, Bob Liodice, Looks to the Future of Marketing
Dan O'Brien, CEO of Vivid Ascent, sees New Complexity in the Marketing Channel Mix
Lauren Richards in new CEO role demonstrates what it takes to be a Media Expert
Creative Reality's Paul Price offers a new vision of 21st century marketing
Banner's Mike Jarvis finds that everything old is new again
Fidelity's CMO Jim Speros Tells How Powerful Marketing Generates Strong Results
Blackberry's CMO, Keith Pardy, Calculates Consumer Value as RIM grows in smartphone market
Tim Mickelborough, Thomson Reuters' Global Ad Expert, talks about B2B Branding with B2C Engagement
Total Media's Head of International, Tom Laranjo, ponders--"What do Clients Want?"
Media Consulta's CEO Harald Zulauf is Betting on Growth with Sustainable Results
Best New Global Product? CMO Council's Donovan Neale-May Answers
WT Global Director Tony Pigott Outlines the BRANDAID Project
ICOM Executive Director Gary Burandt Views a New Russia
Mike Cooper, CEO of PHD Worldwide Weighs Value of the N-11 for Media Companies & Advertisers
Laura Lang, Worldwide CEO of Digitas, tells how to create Brand Alchemy
Bonin Bough, Pepsi's Global Digital Guru, outlines the Power of the UPC
Facebook's CEO Mark Zuckerberg Looks Forward to Building the Future of Marketing
BP Solar's Marketing Manager, Neil McGuinness, discusses Risk & Research
Ogilvy’s Chairman, John Seifert, Discusses a New Hierarchy of Branding
New IAA Chairman, Alan Rutherford, has Message for Industry in Moscow
Google's Global President, Nikesh Arora, Offers a Vision of Industry in 2020
HP's CMO, Michael Mendenhall Sees the Potential for Building Sustainable Societies
Levi’s First Worldwide CMO Jaime Cohen Szulc talks about Trends Affecting Marketing Now
Group M's CEO Irwin Gotlieb considers the Future of Audience Targeting
Group M's Andrew McLean Sees the Future in Ad-Funded Creative Content
American Airlines' Christine Valls Sees a Shift in Airline Marketing
Omnicom's Vice Chairman Tim Love discusses Marketing Responsibility and "The Penalty of Freedom"
BNY Mellon’s VP Len Blaifeder talks about "Global & Local” Balance
20th Century Fox Film’s Bettina Sherick talks about Risk-Taking in Digital Marketing
TRENDSETTER: Philip’s CMO Geert van Kuyck talks about "Sense & Simplicity”
Ogilvy CEO Miles Young Sees New Era for Marketing
Kraft’s Global Media VP Mark Stewart Addresses the New Normal
<p class="trendsetter"><a href="http://the-internationalist.com/trendsetters/Trendsetter_HH-4-2-2017-more.html">Trendsetters: Vertic's Sebastian Jespersen Sees 5 Trends in the Transformation of Corporate Websites</a></p>
The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. It has become a trusted source for international best pra
ctices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person-- through Think Tanks, Awards and Summits— all to better serve the needs of this community.
Join The Internationalists Group on LinkedIn to find relevant content links, network with peers, receive invitations, get exclusive research, participate in conversations, and poll your opinion on key industry issues.