Moroccanoil’s David Krzypow
Named an Internationalist of the Year earlier this year for his efforts at Moroccanoil, David Krzypow talked with Deborah Malone of The Internationalist at the ANA's New York video studios about his background and how it shaped his view of marketing a fast-growth beauty brand.
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Trendsetters: Moroccanoil’s David Krzypow Talks about Marketing Complexity v. Fundamentals as he Champions a Pioneering Brand
In his seven years at Moroccanoil, David Krzypow, Vice President of Marketing, has overseen an extraordinary transition from a haircare product with celebrity buzz to an internationally-recognized, leading brand. He reports directly to Moroccanoil co-founder, Carmen Tal, who has pioneered a new category in the beauty industry through argan oil, the brand’s signature ingredient, and has effectively expanded the company into a full line of innovative, high-quality hair and body products.
Not only has Moroccanoil grown into an iconic beauty brand in less than a decade, but it has redefined the typical retail distribution model. While the brand started in salons, it is also now successfully sold at key high-end retailers and select mass-market drug chains, as well as at beauty specialty stores, spas and exclusive hotels.
David Krzypow takes a thoughtful approach to marketing and clearly understands how our digital economy can accelerate international growth for newer companies. In fact, he has built Moroccanoil’s Marketing, Education, PR and Communication divisions from just three employees to more than fifty. Yet, through such extraordinary growth, he often finds himself balancing today’s current marketing complexity with solid fundamentals, while figuring out how to both challenge the status quo and answer consumer needs. He sees the future of marketing, particularly beauty marketing, in the potential for greater personalization—if not true individualization.
Interestingly, David Krzypow does not have a typical marketing background. After studying mechanical engineering in Caracas, Venezuela, and then receiving a Masters of Engineering in Biomechanics at Cornell in New York, he served as a Project Manager at NASA-- yes, the space-related agency of the US government. And while marketing may not be rocket science even with its advanced analytics, he then chose to pursue an MBA in Marketing in Paris.
To learn more, play the video below.
