Simon Dermer
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TRENDSETTERS: Simon Dermer Outlines How Issues of Digital Inclusion are Transforming our Online Lives
The Internationalist Trendsetters is written by Deborah Malone, founder of The Internationalist.
Thirteen years ago, Simon Dermer started eSSENTIAL Accessibility, a platform that enables purpose-driven organizations to enhance their digital customer experience for people with disabilities. Since then, he has seen an evolution in accessibility, as well as key shifts in industry response. When he founded eSSENTIAL Accessibility, he spent a lot of time ensuring that marketers understood the size and spending power of the disability market. Now his mission is more about inclusivity, digital usability, and new standards for software and compliance.
In fact, just this month, private equity company KKR (Kohlberg Kravis Roberts) has invested $55 million in eSSENTIAL Accessibility to prioritize these efforts among thousands of corporate website and ecommerce platforms. This will, no doubt, be a game changer for digital inclusion-- especially when one in five people suffer from some disability at any given time.
To hear more from Simon Dermer, tune in to our Trendsetters podcast as he talks about this significant shift and how easy it is for companies to become part of this important evolution. CLICK HERE
In our conversation, we discuss the following:
- With so many people working from home, digital inclusive must be more important than ever.
- Have there been further shifts in how companies understand the power of their websites?
- How about eCommerce?
- Could you talk about the legal aspects of web compliance for accessibility?
- User experience is at the heart of what eSSENTIAL Accessibility provides. What do customers now expect from their digital interactions and how they can be refined for people with disabilities?
- How much of a commitment does it take to make a site accessible for those with disabilities?
- What do you see ahead? Both for the business of marketing and for your company?
eSSENTIAL Accessibility is a comprehensive digital accessibility-as-a-service platform that helps organizations create inclusive web, mobile, and product experiences through digital accessibility testing, evaluation, and remediation. Organizations can then enhance the digital experience for people with disabilities, comply with regulatory and statutory accessibility standards, and project an inclusive and disability-friendly presence.
eSSENTIAL Accessibility delivers immediate impact through its rapid accessibility statement creation process and assistive technology application, including a suite of keyboard, mouse and touch replacement tools designed to make the digital world accessible to people with physical disabilities.
