In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Deb Malone, founder of The Internationalist, talks about companies that are making a world of difference outside the U.S., her key takeaways from a new purpose playbook she wrote for the ANA, her concern about the rise of purpose-washing, and more. LISTEN NOW!
“Purpose can drive differentiation within the most commoditized categories and provide relevance to even highly skeptical consumers. It can sustain price premiums, increase market share, and garner greater share of voice in a fragmented media landscape. Purpose also galvanizes a workforce and helps to recruit talent, especially millennials.”
Topics covered in the 56-page playbook include:
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