Innvator Nomination

 

CONNECTIONS


  • Marketers Gather at the Marketers Make World of Difference Breakfast and Think Tank

  • CHINA 50 Marketers Gather in Shanghai to Share Peer-to-Peer Insights

  • A Celebratory 2013 Dinner for the Internationalists

  • Celebrating the Latin American 100 in Miami

  • Cannes Ad Festival- Promenade de la Croisette

  • The Innovators Summit—Times Square, New York

  • Awards for Innovation in Media

  • A Celebratory Group at the Internationalists Dinner

  • Awards Dinner- Innovative Digital Solutions

  • Singapore- Spikes Celebrations

  • Apple’s Co-Founder Steve Wozniak hosting Avaya’s Evolutions Tour

  • THE 100 Summit, New York

  • Winners Dinner- Awards for Innovation in Media


CONTENT


Issue68

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IN THIS ISSUE:

  • Solutions at the Intersection of Marketing, Technology and Procurement:: Achieving Marketing's Holy Grail-- Delivering the Right Message to the Right Person at the Right Time via the Right Channel.

    · CoreBrand's Top 100 Most Powerful Brands Ranking reflects huge changes now occurring in corporate branding, particularly as the many have rebounded to the highest levels since 2009.

Winning Case Studies in The 6th Annual Internationalist Awards for Innovation in Media:

 

  • Winners Underscore New Thinking about Marketing Solutions.
  • Rica from the Dominican Republic and Heineken's The Candidate from The Netherlands are top winners.
  • Much of the innovative work acknowledged went beyond the traditional scope of "media solutions."
  • Today, big ideas and effective solutions can emanate from any department, agency or solutions provider--anywhere in the world.



Brands include:
Amnesty International
(Puerto Rico), Artemis (Guatemala), Audi (USA), Canadian Tire (Canada), Carefree (Saudi Arabia), Clorox (USA), Coca-Cola (USA), Copenhagen Airport (Denmark), COVERGIRL (USA), Daft Punk (UK), Danone/Bonafont (Mexico), Dove/Unilever (Global), Duracell (USA), Durex/Reckitt Benckiser (Hong Kong), Economist Group (Germany), ECOVIDRIO (Spain), Emerson (USA), Fanta (Mexico), Financial Times (Global), Gain/Procter & Gamble (USA), GE/WindBikes (Germany), GE/Look Ahead (Global), Grolsch (Canada), Hanes (USA) Heineken (Netherlands), Hong Kong Jockey Club (Hong Kong), Intel/ Ultrabook (Pan-Europe), Jones Lang LaSalle (USA), Keurig (USA), KFC Arabia (USA), Make Up For Ever (USA), Marriott (USA), Microsoft/Xbox (USA), Mondelez/Oreo (USA), Naked Juice (USA), Pennzoil (USA), Pepsi (USA), Peroni (Canada), Polaris Snowmobiles (USA), Red Bull (USA), Reebok (USA), Rica (Dominican Republic), Romanian Red Cross (Romania), Samsung/Life's a Photo (Global), Samsung/Plus 7 App (Australia), Solo (Norway), Taco Bell (USA), Subway (USA), TD Bank (Canada), Universal Pictures/TED (Germany), Vestas Wind Systems (Denmark), Virgin Mobile (Australia), Volkswagen (USA), Wyeth Nutrition/Materna (Hong Kong), Xerox (Global).

 

  • COMMENTARY: Do Millennials Exist? By Megan Meagher, Head of RPY, a unit of Red Peak Group dedicated to helping marketers connect with Millennial consumers.
  • LEGAL BRIEFS: Copyright Infringement Claims for Tattoos?
  • Globetrotters: A Look at those people in international making headlines now, including: Fernando Machado leaves Dove for Burger King in Miami; Simon Sproule makes new sparks at electric car company Tesla; Ralph Brunner to CMO Asia at MetLife; the WFA selects a new executive committee.
  • People & Places: PHOTOS! Miami Marketers Dinner at the famed Fontainebleau to correspond with ANA's Masters of Marketing; Internationalists Gather at New York's Sony Club to celebrate brand champions.

 

Trendsetters

Trendsetters: AMI’s John Price Sees 2014 as a Pivotal Year for Latin America

Trendsetters: GALA Defines How 43 Countries Manage Green or Eco-Friendly Advertising Claims

Trendsetters: OgilvyOne’s Gunther Schumacher Outlines Advertising’s New Currency, and Tells How British Airways Masters It

Trendsetters: Lowe Counsel’s Zoe Lazarus Shares Cultural Shifts that will Impact 2014

Trendsetters: SAP's Michael Brenner Offers a Perspective on the Future of Marketing

Trendsetters: Kraft's VP Media/Data/CRM, Bob Rupczynski, Talks about New Structures for a Real-Time World

Trendsetters: IKEA’s Camilla Hammar Shares Insights on Marketing in China

Trendsetters: FedEx’s Steve Pacheco, Advertising Person of the Year, Shares Secrets of Brand Success

Trendsetters: Diageo’s Michelle Klein Discusses the Power of Community in an Age of Social Sharing

Trendsetters: ABInBev’s Carlos Brito Discusses Leadership along with Political Giants Jeb Bush and Gordon Brown

Trendsetters: GroupM’s Chris Copeland Answers “What’s Next?”

Trendsetters: Vertic CEO Sebastian Jespersen Sees New Opportunities for Agencies in Product Development with Clients

Trendsetters: GE’s International Ad Director Jason Hill Shares How Company Has Morphed from Advertiser to Publisher

Trendsetters: Team One’s Mark Miller Redefines Global Affluents as a Tribe with New Values

Trendsetters: Virgin America's CMO Luanne Calvert Describes a New Marketing World

Trendsetters: Elise Mitchell, Dentsu’s New Global PR Champion, Shares a Vision for a New Collaborative Structure

Trendsetters: M&C Saatchi CEO Jeff Brooks on why the Emerging Trend of Entrepreneurialism should Matter to Agencies and Clients alike

Trendsetters: MasterCard's JR Badian Shares How to Best Execute Brand Campaigns in Today's Digital Ecosystem

Trendsetters: Unilever's Media Innovation Leader Babs Rangaiah Talks of Reframing Marketing for a Connected World

See all trendsetters


Top Marketers

Who are Today’s 100 Top Marketers? MORE

International Marketers Gather in New York to Celebrate Brand Champions & Share a New Global Initiative MORE

THE CHINA 50: Recognizing China's Marketing Leaders MORE

THE LATIN AMERICAN 100  MORE

Meet the Asia 50 MORE


Briefings

Innovators Provide Guidelines for Brand Success in Today's Complex World CLICK FOR SYNOPSIS.

Hot Markets: Industry Leaders Share Insights on Changing Asia Markets CLICK HERE

Brand Growth in a Socially Transparent World: The views of industry leaders on our changing business dynamics. MORE

Top Marketers at THE INTERNATIONALIST 100 Discuss the Reinvention of Marketing Leadership amid Global Complexity CLICK FOR SYNOPSIS.


Commentaries

Marketing & Technology's Inextricable Relationship MORE

Top Marketers Share Strategies for Brand Growth and Results Now MORE

President Bill Clinton Tells Ad Industry at Cannes they have Power to Solve World Problems MORE





Case Studies

Winners in The Internationalist Awards for Innovation in Media Highlight the Emerging World, Social Causes and Purposeful Branding, B2B Wins Big; Banking is Back; Provocative Approaches Used for Hard-to-Reach Audiences; Responsible Branding Critical. (Awarded April 2013). MORE

Winners in The Internationalist Awards for Innovative Digital Marketing Solutions Highlight Use of 2nd Screen; B2B Wins Big; Mid East Shows Power of Youth; Responsible Branding Critical. (Awarded November 2012.) MORE

TOP TRENDS in Digital Marketing Solutions (Based on Awards- November 2012): 1. Global- more campaigns than ever now have truly global sweep—whether intended or not. 2. B2B campaigns are doing well in the digital world and show that they have understood B2C thinking. 3. Mobile applications without question are on the rise. 4. Gaming cannot be underestimated—in both serious messaging and in entertainment. 5. The power of Branded Content is being embraced by advertisers, especially in the digital space. 6. Social media elements are critical. 6. A Seriousness of Purpose is key. 7. Educate-- Many consumers more information. 7. Responsibility and Pride matter. 8. Recessionary thinking still fuels strategy.

Winners in The Internationalist Awards for Innovation in Media Highlight Shifting Global Centers; Auto Wins Big; Middle East Makes Mark. (Awarded May 2012.) Automotive advertising roars back with wins (some multiple) for Audi, Buick, Chevy, Chrysler, Peugeot, Volvo, and Subaru. South American entries were strong performers with wins from Brazil, Argentina, Mexico, Chile, Colombia and Miami as a regional hub. . SEE LIST OF ALL WINNERS & READ CASE STUDIES

TEN TRENDS in Media Innovation (Based on Awards- May 2012): 1. Entertainment works. 2. Reach them when the least expect it. 3. Automotive is back! 4. Latin America on the rise. 5. Social media elements are critical. 6. Niche markets can make a difference and influence mass ones. 7. A Seriousness of Purpose and responsibility matter.87. Don’t hesitate to Educate. 9. Technology enhances so many of today’s experiences. 10. Serendipity. Some winning campaigns weren’t afraid to take advantage of coincidences… often resulting in a risk that paid off.

Awards for Innovative Digital Marketing Solutions (Awarded November 2011.) OMD offices on 3 continents, plus PHD US had the greatest number of wins. Campaigns from China, India and Dubai were among the winners. The US and the UK remain strong in innovative digital thinking. Independent Agencies like Vertic and Profero placed strongly. SEE LIST OF ALL WINNERS & READ CASE STUDIES

Bombardier, Dockers and Fidelity are all Big Winners in The Internationalist Awards for Innovation in Media (Awarded November 2011.) For the 3rd straight year, Canadian and Australian work is among the top rankings; US & UK also have strong showings. Colombia sees its first award with a fun World Cup campaign for Davivienda Bank. The Integer Group in Denver outlined how they saved a company with their Victory Motorcycles campaign. Independent Agencies like Just Media and IW Group also place in the rankings. SEE LIST OF ALL WINNERS & READ CASE STUDIES

The Grand Prix is awarded to Starcom Amsterdam for their extraordinary work in launching the Samsung 3D television in the Awards for Innovative Digital Marketing Solutions. (Awarded November 2010.) The Awards are a response to marketers asking for international best practice examples of digital solutions that enhance brands and bring results. SEE LIST OF ALL WINNERS & READ CASE STUDIES

Winners

Johnson & Johnson's Stayfree "Women for Change: Grand Prix Winner in The Internationalist Awards for Innovation in Media (Awarded April 2013) Submitted by OMD India. Women for Change showed how the Stayfree brand with UNICEF encouraged privileged women across India to improve the health and hygiene of underprivileged adolescent girls through a "support a woman" initiative. Aired exclusively on YouTube, Stayfree created a 3-minute anthem to evoke strong reactions about the plight of a girl's journey from childhood to adolescence, which resulted in nearly 1 million girls receiving aid from their more fortunate sisters. READ MORE

UTEC, the University of Technology & Engineering's "First-ever Water Billboard": Grand Prix in the Internationalist Awards for Innovation in Media (Awarded April 2013) Submitted by BPN Media Connection and MayoDraftFCB Peru. UTEC encouraged enrollment by demonstrating that innovative engineers can find real solutions to real problems. In Bujama, a small town in Southern Peru that receives almost no rainfall, a billboard was created to convert humidity to drinking water. Not only did the billboard help provide much-needed water to hundreds of families, it awoke young minds in Peru who wanted to change the world through engineering. Applications to UTEC increased 28% SEE VIDEO & READ MORE

Coca-Cola Polar Bowl: Grand Prix Winner in The Internationalist Awards for Innovative Digital Marketing Solutions (Awarded November 2012.) Submitted by Starcom MediaVestGroup. Polar Bowl showed inventive use of the phone and tablet in concert with television, which may be shifting our thinking of the “2nd screen” to a primary focus. SEE VIDEO & READ MORE

Smirnoff Nightlife Exchange Project (Diageo): Grand Prix Winner in The Internationalist Awards for Innovative Digital Marketing Solutions (Awarded November 2012.) Submitted by Profero. Not only did Smirnoff recruit a community of 10 million people across the globe to generate true social media scale, but provided unique occasions and tools for consumers to locally re-invent nightlife experiences from around the globe through a co-creation program in 50 countries. SEE VIDEO & READ MORE

Olay’s Eyes of Arabia: Grand Prix Winner in The Internationalist Awards for Innovation in Media. (Awarded May 2012.) Submitted by Starcom MediaVest Group MENA. Olay’s Eyes of Arabia -- a beauty pageant based on eyes alone--moves from the classic pageant format to a 100% digital platform that gave even the most conservative Muslim women the ability to participate, vote and interact with the contest. SEE VIDEO & READ MORE

Paramount Pictures International-Transformers: Dark of the Moon: Grand Prix Winner in The Internationalist Awards for Innovation in Media. (Awarded May 2012.) Submitted by MEC Global Solutions London. By successfully associating the DNA of the movie with a naturally occurring solar eclipse a few days before release, Paramount was able to mount a truly global campaign on an inter-stellar stage. READ MORE

Sparkasse Giro sucht Hero: Grand Prix Winner in The Internationalist Awards for Innovation in Media. (Awarded May 2012.) Submitted by AM Communications/MPG Germany. To help build Sparkassen Bank’s traction with young customers, Joko and Klauss – two popular Jackass-style comedians on MTV -- participated in the ultimate battle for who would become the bank’s next ambassador.. READ MORE

Samsung Project Teamwork: Grand Prix Winner in The Internationalist Awards for Innovation in Media. (Awarded May 2012.) Submitted by ESPN International and Starcom MediaVest Group. To increase preference for the recently lunched Samsung Galaxy S II smartphone and the Galaxy Tab 10.1, Samsung Mobile teamed up with ESPN to create “Project teamwork” a 12-part original digital branded content series that traveled the world showing how Samsung enhances everyday sporting experiences READ MORE

The Grand Prix "MINI World Record" campaign was born when the Profero team wondered just how many people could fit inside the MINI's biggest car yet, the MINI Countryman. The challenge found a digital answer when people in 6 cities were given a chance to appear as if they were squashed into the new MINI through live green-screen video. MINI sold all 2,500 Countryman vehicles...before the product even launched. See case study video: