Page 21 - Internationalist Magazine 2015 75

GLOBETROTTERS

BOON LAI APPOINTED the chief marketing of cer of Philips China, where he was

TO CMO OF NOKIA responsible for Philips’ three business units: healthcare,

TECHNOLOGIES
lighting, and consumer lifestyle.

Boon Lai a veteran of Philips

marketing who served the
company in Singapore, China, MICROSOFT’S

Amsterdam, London and
PHILL BATTERSBY

New York, has moved to San BECOMES CEO OF
VIZIBBLE
Francisco to take on the role

of Chief Marketing Of cer at
Phill Battersby, formerly
Chief Marketing Of cer for
Nokia Technologies-- Nokia’s newest business, formed in
2014 as a continuation of Nokia’s industry-leading licensing Enterprise Businesses at

and technology R&D capabilities through technology and Microsoft Western Europe

patent licensing, brand licensing, and new products.
and named an Internationalist

As CMO and adviser to Nokia Technologies President of the Year in 2013, has been
named CEO of newly-launched Vizibble,
Ramzi Haidamus, Boon Lai will lead Nokia Technologies’
brand, design, marketing and communication segments in a marketing-enablement agency that provides

line with the overall transition and expansion of the business. cloud-driven “Marketing-as-Service” offerings to small

He will also manage teams responsible for conducting multi- business, large enterprises and companies with large

channel marketing campaigns to introduce new technologies partner ecosystems. Vizibble helps with Advisory,
Consulting, Creative & Design as well as Marketing
and products to market.
Boon Lai previously served as VP, Marketing for Philips Technology services, and utilizes Microsoft’s azure. The

North America, where he oversaw Philips’ largest health and new company is based on a core philosophy of aligning

wellness business including Sonicare and Avent, created marketing with Customer Experience, Evidence and

breakthrough omni-channel campaigns, and managed Advocacy. Those who know Phill well will recognize his
personal business beliefs as part of Vizibble’s philosophy.
strategic partnerships with the brand’s largest retailer
partners. Prior to that, he was headquartered in Shanghai as
No doubt, he’ll do well!

Getting Better with Age! Peter Hubbell & Tim Love offer Two Perspectives
Two advertising colleagues—Peter Hubbell, Founder of specialist agency

BoomAgers for 49+ consumers, and Tim Love, head of TimLoveIdeas and
formerly Vice Chairman of Omnicom—released two separate books about

getting better with age within weeks of each other.

Peter Hubbell’s book follows the publication of The Old Rush: Marketing for
Gold in The Age of Aging. His new book, Getting Better with Age: Improving

Marketing in the Age of Aging offers 50-- (yes, a milestone 50)—ways to market
to people who are not getting old, but growing older by reimagining their lives

and staying vital.

Tim Love’s The Book That Gets Better With Age is a fanciful yet insightful view of aging, which includes the clever use of a

typeface that grows in size as the book progresses. He also believes that aging is actually full of promise if seized as such.

Peter and Tim are not only two old friends and colleagues, but Tim now also serves as the Chairman of BoomAger’s board
of advisors. No doubt both men will be in sync about the vitality and consumer desirability of Baby Boomers, or the group

that Peter Hubbell describes as “marketing’s most valuable generation.”

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