Page 20 - Internationalist Magazine 2015 75

GLOBETROTTERS

This GLOBETROTTERS column is designed to keep the

international community connected. Not only will it spotlight

who is where in the world now, it will also describe the

adventures we all experience by living a life of constant

worldwide travel. If you’ve ever been hijacked, stuck in a

revolution or committed an unforgettable cultural faux pas,
everyone in our community will be curious to hear about it.

Please do tell us, and don’t forget the photos!

TO SUBMIT TO GLOBETROTTERS, EMAIL: deborah.malone@internationalistmagazine.com

Agencies are attracting top marketers; execs with key marketing roles are making entrepreneurial

moves; the entire advertising, marketing and media ecosystem is demonstrating greater uidity of
skills as many turn to new or reinvented roles.

DDB MAKES HEADLINES! Ms. Clark joined Coca-Cola in 2008 as global head of integrated
WENDY CLARK JOINS! marketing and communications and during her tenure oversaw

AGENCY BUYS BRAZIL’S signi cant global campaigns such “Share a Coke” and the 2014
FIFA World Cup initiative.
GRUPO ABC & AFRICA!
DDB has made back-to-back news
FORMER KRAFT
this month. Not only did Coca-
Wendy ClarkHEINZ EXEC JULIE
Cola’s —formerly
President of Sparkling Brands—join FLEISCHER MOVES
TO OMD
the agency as President and CEO of
North America in a move that many Omnicom agencies have

are hailing as a boon to agencies, attracted their share of client
but DDB followed with the news
talent of late. Wendy Clark’s

that Grupo ABC and its star, Agency Africa—arguably Brazil’s top move to DDB follows on the
shop headed by Nizan Guanaes—of cially became part of their heels of Julie Fleisher’s move to

global network. Both announcements signi cantly boost DDB OMD Chicago.
Worldwide.
Former Kraft Foods Group executive Julie Fleischer has

Grupo ABC was the largest independent advertising and been named Managing Director of OMD’s Chicago-based retail

marketing communications group in Brazil. Mr. Guanaes and practice. In her new role, Julie Fleischer will lead the 75-person
Guga Valente—who together founded Grupo ABC in 2002 and team servicing such retail brands as Walgreens, PetSmart, Pier

are considered advertising legends in Brazil-- will continue in their 1 and Pep Boys.
leadership roles. DDB’s acquisition strengthens a long-standing She joins OMD following six years at Kraft where she rose

historical relationship between both
to Senior Director, Data + Content +Media, overseeing Kraft’s
companies which dates back as far
Customer Relationship Management organization, content

as 1997 when DDB rst invested
marketing strategy, and programmatic media. In that role, she
in DM9, again founded by Nizan
rebuilt one of the company’s key digital assets, KraftRecipes.

Guanaes.
com. The rebuild has reportedly driven huge increases in traf c
and other consumer engagement indicators.
Ms. Clark certainly understands
the changing relationships between Prior to joining Kraft in 2009, Julie Fleischer spent s several

clients and agencies. She worked at years at Publicis Groupe’s Digitas, as VP/Group Director,
Omnicom’s GSD&M earlier in her where she led the account planning practice in Chicago for

career, and served as Senior Vice such clients as Kraft, Disney Parks and Resorts, MillerCoors
President of Advertising at AT&T and Whirlpool. Earlier in her career, she held posts at Sara Lee

during a critical rebranding period.
Bakery, and Amoco Oil Co.

18 the internationalist