Page 26 - Internationalist Magazine 2013 66
P. 26
PARTNER CONTENT:
WHITE PAPER
Fueling Mass Multi-Channel
Customization
As the “visionary pace-setter” in intelligent To make matters worse, the challenges
Relevant multi-channel content generation, and risks associated with managing brand
Elateral’s market-leading, patent-pending stewardship and compliance requirements
multi-channel
engagement can technology is helping to power one of the grow exponentially with increased content
most exciting marketing mega-trends volume, variety and velocity.
reliably drive 30%- in generations: Mass Multi-Channel
40%+ increases in Elateral’s singular obsession
Customization.
is to be the world leader in
target outcomes.
Sophisticated multi-channel experience powering intelligent multi-
channelcontentgeneration
and dialog management platforms,
Relevant energized by big data and cloud power, are & customization.
multi-channel now able to pinpoint the right content to the
Elateral is relentlessly focused on helping
engagement right person at the right time through the
requires orders of right channel.
marketers transform their multi-channel
content supply chain into a powerful
magnitude more competitive advantage, while reaping the
content.
full rewards of today’s sophisticated multi-
Multi-Channel Relevance
Any asset, Customized in Any format, channelexperiencemanagementplatforms.
anysourceany dimensionanychannel
✓ The right message
The costs
Elateral MSCTM enables marketers to ✓ To the right person nels
of relevant source any content in any form from any ✓ At the right time
han
system; customize content in any dimension ✓ Via the right channel C
multi-channel
engagement often from creative to copy, size, shape, layout ✓ Both on and oline
& language; and output market-ready
increase 10 times materials in any format for distribution by Relevance
faster than the
any experience management or content
beneits.
delivery platform, both online and ofline.
Landing more relevant and engaging content
across an expanding array of channels is
*
Multi-Channel Relevance Major Cost-Beneit gap driving big gains for savvy marketers. 30%-
Brand stewardship 40%+imprvements in target outcomes, Any format,
Any asset, Customized in
and compliance With conventional Multi-Channel Relevance 300% more cost
any channel
One complete Dynamic scaling with any source
any dimension
content creation, ✓ The right message including customer acquisition, up-sales,
solution from package
automated layout Any asset,
200+ countries,
in 20+ lanAgnuyafgoersm, at, it
management and Customized
risks increase re-optimization any dimension UI + caonytecnhta,nnel
eneels
distribution methods,
to print, POS, web,
✓ To the10rXight person registrations & referrals are not uncommon,
any source
exponentially with Cyrillic, Double Byte
and shape-shifting
t-Banncosts increase ten ✓ At ✓thTehreigrhigt htitmmeessage mobile and social
CosChlsalong with improved brand afinity & loyalty.
times faster than ✓Via✓thTeortihgehtricghatnpneerslon
content volume, **
*
nnethe beneits.
30%-40% increase inargetoutcomes
variety & velocity.
Cha✓ At therighttimeOn the other hand, relevant, multi-channel
✓ Both on and oline
engagement requires orders of magnitude
✓ Via the right channel Versions
Relevance ✓ Both on and oline Multiple versions for
Identify and leverage high-performing more content. As a result, promising
One-to-many low- through customization
real-time interactive
assets and executions gains are too often obliterated by ballooning for speed, eiciency dialogs – fast, lexible,
Relevance
Integrated intelligence provides sophisticated
while reducing waste
costs.
and consistency eicient, controlled
role-based access and editorial rights,
*Patent-pending
*
while advanced patent-pending automation
Major Cost-Beneit gap
capabilities provide unprecedented speed,
Elateral, Inc.
Major Cost-Beneit gap
One complete With conventional 300% more cost
*
lexibility and cost eficiency.
One Westbrook Corporate Ctr 200+ countries, solution from package 20+ languages,
it
content creation, Dynamic scaling with automated layout
Suite 352, Westchester With conventional
10X
to print, POS, web,
U
a
distribution methods,
,
“Elateral’s game
ging
enemanagement and
re-optimization
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co
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Illinois, 60154, USA
300% more cost
cosctsointcernetacsreetaetnion,
mobilOe naendcosomcpialel te Cyrillic2,0D0o+ucboleuBntyrties,
tech
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Tel: +1-877-914-0789
management and
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times faster than
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10X
UI + content,
the beneits.
m
Cyrillic, Double Byte
obi
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*
*
Beand shape-shifting
Elateral House, Crosby Way costs increase ten times faster than unle • Continuous insight-driven 10,000
3r
shes the potential of
a
d
ost-
Farnham, Surrey, GU9 7XX, UK Versions30%-40% increase the beneits.
Cperformance improvement 9,000
Order multi-channel expe
ence
r
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Tel: +44 (0) 1252 740 740 in target outcomes
publication process
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• Transform creati*on-to- *
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Web: www.elateral.com
Versions
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• Sharpen insights
6,000
• Identify and amplify
© 2013 Elateral, Inc. All rights reserved
$ COarndOdencreo-ntosib-semtestanpncryacltiocews- eicMieunlti,pcloenvterrosliloends for while reducing waste
Identify and leverage 5,000
for speed,eiciency dialogs – fast, lexible, through•Ecmusptowmerizkantoiwonledge real-timeinteractive high-performing
4,000
communtyand consistency
3,000eicient, co2,n00tr0olled
assets and* Pea txeen tc- puetnidoi ngs while reducing waste
• Reduce versioning costs 1,000
Elateral Customization
1st • Reduce waste
Order • Improve relevance *Patent-pending
24 the internationalist
• Accelerate TTM
10
20
30
40
50
60
70 80 90 100
• Protect standards
# Content Versions
