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Five Digital Demands on CMOs
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IBM’s Jon Iwata on Why the Future of Business is Cognitive
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Patrón Spirits’ Lee Applbaum on Brand Authenticity T
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Hiscox’ Russ Findlay on B2B Marketing’s Evolution
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15 | Estée Lauder’s Esther Uhalte on Changing Global Media

Strategy



20 | 
Internationalists of the Year Inspire New Marketing Thinking 



44 | 
COMMENTARY: Good Marketing Needs Good Procurement





2016: 76

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© 2016. 
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Excerptsmaybe 
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deborah malone FOUNDER deborah.malone@the-internationalist.com
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