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internationalist

the






77 


FOR ADVERTISING, MARKETING + MEDIA PROFESSIONALS



NUMBER
Global Alliance With









2016























Internationalists of the Year 


Inspire New Marketing Thinking



















Five Digital Demands on CMOs


IBM’s Jon Iwata on Why the Future of Business 
is Cognitive


Patrón Spirits’ Lee Applbaum on Brand Authenticity


Estée Lauder’s Esther Uhalte on Changing Global 

Media Strategy

Hiscox’ Russ Findlay on B2B Marketing’s Evolution 


Good Marketing Needs Good Procurement Support


www.internationalistmagazine.com



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