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Global Digital Ad Spending
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internationalist
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8 | li
Dana Anderson Discusses the Power of Generosity
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En
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11 | Ri
Jonathan Mildenhall Wants to Create the First Community-Driven Uat
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SuperBrand
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Brad Jakeman Talks about Disruption’s Effects on Marketing’s Evolution i
Fw.
and Structure
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16 | 
Linda Boff Shares Her Strategy for Compelling Content


20 | 
COMMENTARY: SAP’s Johann Freilinger Discusses Marketing’s

Tipping Point in Today’s Data-Driven Business Culture


22 | 
Digital Innovation! Case Studies Underscore Sophisticated Content, 

Programmatic Usage, and Purposeful Branding





2016: 76

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© 2016. 
S T A F F
Excerptsmaybe 
quoted with proper attribution 
deborah malone FOUNDER deborah.malone@the-internationalist.com
to the internationalist.
erin oates CONTRIBUTING EDITOR erin.oates@the-internationalist.com
amanda crowley CONTRIBUTING EDITOR amanda@internationalistmagazine.com
The internationalist is a publication 
for and by international 
les margulis CONTRIBUTING EDITOR les.margulis@internationalistmagazine.com
advertising, marketing, 
allyson stewart-allen CONTRIBUTING EDITOR allyson@intermarketingonline.com
and media professionals

marcelo salup CONTRIBUTING EDITOR marcelo.salup@internationalistmagazine.com
harrison love MEDIA COORDINATOR & POST PRODUCTION EDITOR harrison.love@the-internationalist.com 
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