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P E R S P E C T I V E S
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Rudy Wimmer, Managing Partner & N
company. As an insight-based innovation & strategy rm N
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Innovator, CBi China Bridge Co-Founder focused on new product development and new business O
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And Partner, Kaiba
creation, China Bridge supports clients at succeeding in V
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getting to their “next” level. The company guides their cli- A
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Rudy Wimmer is striving
ents to create meaningful physical and digital experiences T
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that resonate at a cultural, social and human level.
to empower people, busi- O
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nesses and himself to reach
The company’s client roster includes some of
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a higher level of success
the world’s best-known companies-- from leading S
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while, maintaining balance
multinationals to start-ups and NGOs-- including BMW,
by doing what he does best
Philips, BD Medical, Johnson & Johnson, Disney, Kokuyo, 2
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with purpose. Perhaps a Samsung, Microsoft, Robam, Lenovo, China Telecom,
heady statement, but he 0
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Vision in Practice and The Library Project, to name a few.
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has been able to achieve
China Bridge views itself as an “unlimited organiza- 5
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these goals—not in Silicon Valley, New York or London,
tion” that leverages technology and a broad network reach
but in China.
though a community of leaders, associates and partners
Today, he is leading a fantastic team, growing a world from around the world to solve complex problems, to learn
class innovation strategy and insights rm in Shanghai
and share. Passionate and skillful people tap into this net-
called CBi China Bridge, a remarkable organization that is
work, enhancing their ability to develop products, services
working with leading companies to gain a competitive ad-
and experiences that will positively change people’s lives
vantages in China through insight-based innovation. This
through design and innovation. And Rudy Wimmer is at
includes targeting opportunities, as well as shaping new
services, products and brands to be “China Fit.” Plus, he’s the center of this thinking.
Daily, he is the championing leadership and the role
involved with ongoing mentoring via the company’s China
that Design has in improving the lives of people, overall
Accelerator.
society and businesses. Constantly, he looks for challenges
CBi China Bridge places purpose before pro ts, and
that he can emotionally leverage his past experiences with
“Improving Futures” is the motivating force behind the
those of others to create positive and real impact.

Past INNOVATORS include:

The 2014 INNOVATORS: Winston Binch of
The 2013 INNOVATORS: David Angelo of The 2012 INNOVATORS: Wayne Arnold of
Deutsch LA; Natalie Monbiot (nee Bokenham) David&Goliath; Ed Brojerdi of Kirshenbaum Profero-- now Co-Founder and Global CEO of
of UM Worldwide; Steve Carbone of MediaCom Bond Senecal + Partners; Luis Casamayor and Lowe Profero; Valerie Beauchamp of Starcom;

USA; Weng Keong Chin of Saatchi & Saatchi Jorge Plasencia of Republica; Frauke Cast of Jordan Bitterman of Digitas-- now Chief
Arachnid; Shenan Chuang of Ogilvy & Mather Just Media; Pully Chau of Draftfcb Greater Strategy Of cer, North America at Mindshare;
Greater China; Chris Copeland of GroupM China; Damian Claassens of Profero NY; Ian Chris Boothe of Spark/SMG; Arvid Bostrom
Next; Paul Dalton of DigitasLBi; Luke D’Arcy
Cohen and Cal McAllister of Wexley School
of MEC; Beth Doyle of Vivaki; James Fox
of Momentum Worldwide; Juan Davila of for Girls; Brett Dawson of Bohemia; Anthony of RedPeak; Jan Gerits of Omnicom Media

LiquidThread; Vladimir Djurovic of Labbrand Freeman of Host & One Green Bean; Yusuf Group; Huw Grif ths of UM; Warren Grif ths
China; Craig Elimeliah of RAPP; Greg
Hatia of FleishmanHillard India & Majlis, of Starcom MediaVest Group; Bob Habeck of
Fischer of Swirl; Sergio Gordilho of Africa; FH’s Muslim Consultancy; James Hier of MEC Omnicom Media Group; Jonathan Hoffman
Sasha Grujicic of Dentsu Aegis Network Australia; Rachel Israel of MEC-- now Executive of Starcom-- now President of SMG’s ZeroDot;

Canada; Paul Gunning of DDB Chicago; Steve VP of Guardian Labs US; Ashwini Karandikar Sebastian Jespersen of Vertic; Prashant Kumar
Harding of Geometry Global; Peter Hubbell
of AMNET Global (Aegis); Vik Kathuria of of MediaBrands; Anna Khin Khin Kyawt and
of BoomAgers; Sarah Ivey of Initiative; Peter MediaCom; Dimitri Maex of OgilvyOne; John Handley of SAIL, Myanmar; David Lee of
Magnani of Omnicom Media Group, EMEA; Dennis (DJ) Martin of Omnicom Media Group; TBWA Worldwide-- now Chief Creative Of cer
Matthew Mee of MediaCom; Richard Pinder
Mark Miller of Team One; PJ Pereira and ; Michael Litch eld of Doremus;
of Squarespace
of The House Worldwide; Mark Pollard of
Andrew O’Dell of Pereira O’Dell; Chris Pyne
John Noe of Rokkan; Jitka Petrickova of MEC;
Big Spaceship; Frédéric Raillard of FRED & of MediaCom-- now President OMD East & Tamina Plum of ZenithOptimedia; Sarah
FARID Shanghai; Jessica Rink of INNOCEAN Chief Strategy Of cer USA at OMD USA; Matt Power of Initiative; Jim Russell of McKinney;
Worldwide Europe; Shaf a Sanchez of MAGNA Rayner of Starcom USA; Wannee Ruttanaphon Francisco Samper and Jose Miguel Sokoloff

GLOBAL; Avi Savar of BIG FUEL; Nirvik Singh of IPG Mediabrands Thailand; Ian Schafer of of Lowe SSP3; Miguel Magalhaes Santos and
of GREY GROUP Asia Paci c; Leigh Terry of Deep Focus; Andrew Shebbeare of Essence; Patrick Walhain of ICOM+IN; Andrea Suarez
OMNICOM MEDIA GROUP Australia & New Brad Smale of IPG Mediabrands Africa; Erik of MediaBrands; Sue Unerman of MediaCom;
Zealand; Krisztian Toth of POSSIBLE Central Sollenberg of Forsman & Bodenfors; Tom Steve Williams of PHD-- now CEO of Maxus

& Eastern Europe; Aaron Walton and Cory Telesco of ORION Trading; John Winsor of North America; Damian Winstanley of OMD
Isaacson of Walton Isaacson.
Victors & Spoils/Havas; Ichiro Zama of TBWA International; Jarek Ziebinski of Leo Burnett.
Hakuhodo.

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