Page 42 - Internationalist Magazine 2015 75

CokeZero Facial Pro ler, Microsoft, and Burger King. Pam was a his personal credo. “Many of the inventions I have made

founding partner of interactive production company, Fuego5.
– from embedded software systems that power mobile

advertising campaigns, to the solar lanterns that build She says, “Interactive advertising is an exciting space,

capacity and provide safety for women and children around because people love and trust brands and when an interactive

the world – were born of this ethic.”
experience hits the sweet spot of being true to the brand and
useful or meaningful to users, there’s no end to how exten- Jason Alan Snyder was appointed earlier this year to the

sive the engagement can be.” She adds, “One of the most newly-created position of Chief Technology Of cer, North

gratifying parts of my job is helping brands nd their voice
America for brand experience agency Momentum Worldwide.

in the interactive landscape. For some, that is developing an Previously SVP, Group Director, Creative Technology and

engaging, entertaining way to experience their products and Integrated Production, the new position enables him to lead
for others it’s more utility based – but it’s never the same and all technology products and services that the agency creates

it’s always evolving.”
for a client roster including American Express, Microsoft, Co-

ca-Cola, United Airlines, U.S. Army, Mondelēz International, Pam has learned through her work with both creatives

and more.
and technologists that literally anything is possible. “In all of

my roles, I’ve been given the challenge of creating products Upon joining the agency in March 2013, Snyder was
that have never been done before - and they all share a similar instrumental in the creation of American Express› award-

curve: optimism, despair, realism, fear, launch, and then it winning «Art and Sound of Tennis» experience at the 2013

starts all over again.”
U.S. Open and the Bentley Studio Experience, along with

numerous other client intitiatives. In April 2014 Digiday pro- Her international insights are equally inspiring. “One of

led Snyder calling him “the embodiment of the new agency the biggest lessons I’ve learned about working in markets

creative.”
outside of the US is that in order to be successful, you have
to understand your idea in its simplest form. The expression He says, “Innovation is how I monetize marketing ideas.

in marketing needs to be one that appeals to the universal I consider ‘invention’ to be pure science and ‘innovation’ as

human condition. That’s a common denominator of success- applied science. In marketing however, innovation is easily

ful global campaigns.”
distinguished from invention by following the money. Inven-

tion is seen as the conversion of money into ideas. Innovation
on the other hand is viewed as the conversion of ideas into Jason Alan
Snyder, Chief
money. This difference is popularly illustrated by comparing
Technology Of cer,
Thomas Edison with Nikola Tesla. Edison was an innovator
North America
because he made money from his ideas. Tesla was an in- — Momentum

ventor who spent money to develop his inventions, but was Worldwide
unable to monetize them.”

Ask Jason Alan Snyder to de- He has spent nearly a decade with various Interpublic

ne innovation, and he’ll offer Group agencies, including serving as a founding member of

up a quote from the poet René
Deutsch’s interactive group, iDeutsch and as SVP, Innovation

Char: “That which comes into the world and disturbs nothing at MRM/McCann. Over his career he has worked with brands
deserves neither patience nor respect.”
such as Google, Facebook, HBO, IKEA, Johnson & Johnson,

Proctor & Gamble and Nike. He has also previously held posi- An inventor, before and since joining Momentum, he

tions as head of product design at AOL and at Yahoo! Music.
holds numerous patents and his most recent product, Luci,

a solar powered lantern, was widely hailed at the Consumer
Jason Stein, Founder
Electronics Show where it earned the rare distinction of win-
ning the coveted Innovation Award in both 2014 and 2015 And CEO — Laundry
Service
from the Consumer Electronics Association winning for out-

standing design and engineering of cutting edge consumer Jason Stein is the founder and

electronics products. The lantern is also nominated at the CEO of Laundry Service, a full

upcoming Danish Index Awards which celebrate design and service social media agency

products that improve the lives of people around the world.
working with top brands such
He admits to internalizing poet René Char’s words as

40 the internationalist