Page 35 - Internationalist Magazine 2015 75

tions, organizations and institutions to tap, shape and share evolved in meaningful ways. As Global CMO, Eileen also
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their knowledge to build brands, explain complex issues, oversaw UM’s awards program, more than doubling the N
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and connect in real-time with in uencers, media and con- agency’s major award wins and shortlists in less than 24 N
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sumers.
months.
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Born in Dublin, Ireland, Eileen has lived and worked in V
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Jutkowitz has more than 20 years of experience in a

Ireland, the UK, Germany, Belgium and the United States. wide range of disciplines – from political pollster to digi-
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She admits, “Working globally is something that matters
tal architect, brand strategist to content creator. He has T
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a lot to me. Once your world explodes on the back of the worked in more than 30 countries around the globe leading
insights a global marketplace can offer, it’s very hard to do communication, marketing and political campaigns for mul- R
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otherwise.”
tinational corporations, not-for-pro ts, governments and S
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trade associations.
Before joining UM, Eileen was EVP, Human Experience

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Strategy at MediaVest. She spent time at NBC Universal as 2
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Eileen Kiernan, Global President — J3
Vice President of Integrated Sales Marketing and served for 0
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four years as the head of Integrated Marketing at Martha 1
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Recently promoted to Global
Stewart Living Omnimedia. Her earlier years include Time 5
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President of J3, UM’s ded-
Inc., Conde Nast and Newsweek, in various marketing roles.
icated Johnson & Johnson
media unit, Eileen is charged
Aaron Lau, President of International
with globalizing the compa-
Cheil Worldwide
ny’s portfolio of megabrands

through innovative and Aaron Lau’s success has been

integrated marketing com- rewarded with multiple top-level
munications strategies. Now roles at Cheil, but there’s little

overseeing 550 employees
doubt that he can manage all

around the globe, Eileen has already made her mark at J3, of them-- easily. The South Ko-

shifting the network from a media planning to an analytic rea-based marketing solutions

planning approach by integrating data specialists into the company Cheil Worldwide has
recently appointed Lau as Presi-
core media team. Leveraging this new data-led approach
and linking media directly to business results, J3 can now dent of International. In this role,

incubate real-time content for right time, personalized con- he leads the global network with

nections.
an eye to enhancing its growing

reputation and expanding its With over 20 years of experience spanning across
portfolio of global and regional
brand stewardship, integrated marketing, creative strategy,
clients.
business development and team leadership, Eileen brings

a rich blend of purpose-driven creativity and diversity of He also retains his role as President and CEO of Cheil

thought to her role. She says, “At J3, we have designed a Greater China. Aaron Lau has served in China since 2012

new breed of media team that features data specialists at and has grown the operations there to become 1,400 staff
organization that now ranks as the country’s 6th largest
the core directed to unlock maximum creativity through
powerful insights, using science in the service of art. This agency based on annual revenues. Under his leadership,

innovative way of operating gets me up in the morning.”
Cheil’s China revenues are now approaching parity with the

agency’s revenues in its home market of South Korea.
A realistic, she understands the challenges of the busi-

ness. “We live and die by how well we operationalize what Cheil, of course, has been largely known for its work

we test and learn, at scale. Ideas come from everywhere, with Samsung. However, the company has also demon-
pilots happen in all markets all the time. Identifying what’s strated its seriousness as a multinational player through

ripe and ready and then scaling and executing across ge- the acquisitions of Barbarian Group and McKinney in the

ographies and businesses is where true transformation US, and now with a stake in London-based Iris Worldwide.

happens and it’s really, really hard to do well, but so reward- In the meantime, of course, Samsung has catapulted to the

ing.”
top echelons of branding by establishing itself as one of the
world’s most powerful global brands—with Cheil behind it
Prior to taking on her role at J3, Eileen served as the
all the way. Lau will help Cheil achieve a new balance by de- Global Chief Marketing Of cer for UM, where she worked

livering on the company’s diversi ed global ambitions, while across all clients and disciplines globally to strengthen and

insuring that Samsung remain strong.
enhance UM’s product offering and ensure the brand vision

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