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Organizing for Growth in a Digital Age
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internationalist
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12 | S
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Lenovo’s CMO David Roman Embraces a “Never Stand Still” Brand
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Attitude
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14 | Dentsu’s Tim Andree Looks at a Changing Agency Business in a New
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Light
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GE’s Andy Markowitz Discusses the Race for Accountability in an Era of
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Meet the 2015 Innovators! This extraordinary group of 30 individuals
from all corners of the globe are embracing change and making a
difference for their agencies and for their clients.
46 |
COMMENTARY: John Billett Issues a Stern Warning to Global
Marketers about Media Agency Management
2015: 75
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S T A F F
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quoted with proper attribution
deborah malone FOUNDER deborah.malone@the-internationalist.com
to the internationalist.
erin oates CONTRIBUTING EDITOR erin.oates@the-internationalist.com
amanda crowley CONTRIBUTING EDITOR amanda@internationalistmagazine.com
The internationalist is a publication
for and by international
les margulis CONTRIBUTING EDITOR les.margulis@internationalistmagazine.com
advertising, marketing,
allyson stewart-allen CONTRIBUTING EDITOR allyson@intermarketingonline.com
and media professionals
marcelo salup CONTRIBUTING EDITOR marcelo.salup@internationalistmagazine.com
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