Page 27 - Internationalist Magazine 2015 75

Caitlin Bergmann, Director Of Content I Patterson, Aruba Tourism and Bowlmor/AMF. Her work on
PERSPECTIVES
And Creative — MediaCom
N espnW’s “98 Days to Shine” social campaign in 2013 earned
N her an Ad Age Small Agency Digital Campaign of the Year
Caitlin Bergmann is director
O Award and two Shorty Award nominations (2014).
of content and creative of
V MediaCom, joining the leading
Keith Bilous, CEO & Global President—
A media agency in 2015.She began
ICUC
T her digital media career at age 19
O
when she was hired to write her Keith is the ercely proud and outspoken leader of the ICUC
R
own column for Tigerbeat.com. team—all experts in providing user-generated content
S
After earning a bachelor’s degree
moderation and management solutions. ICUC manages,
in communications from The develops and creates online communities for brands and

2 George Washington University,
Fortune 500 companies, providing online brand protec-

0 Caitlin returned to web production at ad agency Concept tion, community management and online support services
1
Farm, blogging as characters from best-selling author through a team of multilingual content specialists.
5
James Patterson’s series “Maximum Ride.” Her work has
Keith Bilous believes in change-- constant change
been featured in Patterson’s books and radio spots, as well on many levels. He strives to insure that Innovation is

as in his web and print campaigns.
integrated within all threads of ICUC’s business strategy

In 2007, Caitlin transitioned into the world of by always anticipating and testing new trends in the mar-

television, generating content for IVillage and NBC’s ketplace, with 100% focus on digital. When he started the

“Today” show. She crafted digital extensions for “Today” company, he anticipated what global businesses would
segments on iVillage.com and produced blogs for Meredith
need-- brand protection and safety online. Today he con-
Vieira, Louis Licari and James Patterson, as well as the tinues to encourage his teams to anticipate next trends, so

celebrity chef food blog, “Secret Sauce.”
their clients will be future-ready.

He says, “Without predicting In 2008, she became Tumblr’s fth (or sixth, depending

future trends and testing marketing on who you ask) employee, consulting on VIP and celebrity
bloggers. That same year, Caitlin continued her career in
strategy as such, businesses will not
grow or develop. Without focusing the TV world with a four-year tenure at Lifetime, creating

on innovation as part of marketing online content for the cable network’s scripted and reality

or sales functions, development in shows, acquired series, and movies on myLifetime.com.

the marketplace simply won’t hap- Her ideas and executions can be seen on the sites for such
hit shows as “Project Runway,” “Army Wives,” “Drop Dead
pen.”
He also strives to transform
Diva,” “Dance Moms” and over 40 additional programs.

the very idea of what a social
She often discovered innovative ways to cross-promote

media company looks, feels and operates like. He says, content, such as having over 50 ”Project Runway” designers

“I’ve always wanted to radically change the idea of ‘going
from all seasons sketch their dream vision for Kate
Middleton’s wedding gown to create buzz for the Lifetime
to work.’ We believe in creating a workplace and a work
culture that embodies empowerment and collaboration from Original Movie “William & Kate.” This evolved into a live

around the globe. We want to empower results with our fashion event on the “Today” show in April 2011 as part of

workforce, not manage time. We want to deliver results to NBC’s Royal Wedding coverage.

our clients, not timesheets. Every day that we come to work Her work as senior producer on “Runway” earned

we innovate in the way that we work.”
her a Shorty Award nomination (2012), a Webby Award
nomination (2010), the Lifetime Television CEO Award
Since founding ICUC, Keith has always practiced
(2009) and accolades as Klout’s #2 on the Top 10 Most within a virtual and remote workplace—rather than within

In uential TV Shows and #1 Top 10 Fashion Week the con nes of four walls. ICUC’s 600+ employees have

Designers on Twitter for her work on the show’s social the exibility of work from home, their local coffee shop

media presence (2011).
or a patio overlooking the ocean. “I wanted to inspire and
In 2012 she returned to Concept Farm, creating social
create something different, while focusing on client success
and company results. We practice this transformation of media content and digital strategy solutions for clients

the workplace each and every day. We’re everywhere and
like Century 21 Department Store, espnW, ESPN, James

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