Page 3 - Internationalist Magazine 2015 73
P. 3



m
o
c
.
e
n
zi
a
g
a
m
20 |
Media Innovation: New Shifts in Brand Strategy, Planning & 
t
Activation
internationalist
s
li
S
athe
En
o
6| SixDegreesofIntegrationforAgency-MarketerAlignment
Ri
Uat
n
T
er
10 | At
Redeining the Power and Signiicance of Prestige Brands
En
i
Fw.

w
From Smart Phone to Smart Bottle, Johnnie Walker Now w
12 |
Sends Personalized Messages





48 |
Procurement Refocuses on Talent, Training, Trust & 

Transparency






2015: 73

SUBSCRIBE ONLINE

Editor’s Letter 
| 4 Group discounts S
T
available for bulk shipping.
N

Frontlines E
| 6
M
T
R

Globetrotters | 17 A
P
E
D
People & Places | 52
32






STAFF
© 2014. 
deborah malone FOUNDER deborah.malone@the-internationalist.com
Excerpts may be 
quoted with proper attribution 
erin oates CONTRIBUTING EDITOR erin.oates@the-internationalist.com
to the internationalist.

amanda crowley CONTRIBUTING EDITOR amanda@internationalistmagazine.com
The internationalist is 
a publication 
les margulis CONTRIBUTING EDITOR les.margulis@internationalistmagazine.com
for and by international 
advertising, marketing, and media professionals
allyson stewart-allen CONTRIBUTING EDITOR allyson@intermarketingonline.com

marcelo salup CONTRIBUTING EDITOR marcelo.salup@internationalistmagazine.com

harrison love MEDIA COORDINATOR & POST PRODUCTION EDITOR harrison.love@the-internationalist.com 

joelle fontana EVENTS MANAGEMENT joelle@the-internationalist.com

peggy bloomer DESIGN DIRECTOR peggy.bloomer@internationalistmagazine.com

patti brown WEBMASTER webmaster@internationalistmagazine.com




   1   2   3   4   5