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A New View of Three Americas
Key Regions Exhibit Distinct Personality Traits
According to a new study of multinational collaboration from researchers at the
University of Cambridge, the University of Texas at Austin, and the University
of Helsinki, the United States of America may be divided by three different
psychological proiles.
The paper, which was recently published in the Journal of Personality and Social
Psychology, looked at 1.5 million responses gathered from ive different online
surveys and assessed respondents across ive key personality traits: Openness,
conscientiousness, extraversion, agreeableness, and neuroticism.
They then clustered the traits together to see which areas have the highest — and
lowest — populations with these traits.
Three distinct regions emerged: the “Friendly and Conventional” states in the
Midwest and South, “Related and Creative” states mainly on the West Coast, and
the “Temperamental and uninhibited” states on the East Coast and in Texas.
Friendly & Conventional Region
The Friendly & Conventional
Region (Blue): “The region
is deined by moderately
high levels of Extraversion,
Agreeableness, and
Conscientiousness, moderately
low Neuroticism, and very low
Openness. This coniguration
the sort of
of traits portrays
person who is sociable,
considerate, dutiful,
and traditional
, qualities
that are also relected in
the patterns of correlations
with the PESH indicators.
This region comprises
predominantly White residents
with comparatively low levels
of education, wealth, economic
innovation, and social
tolerance.”
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