Page 8 - Internationalist Magazine 2013 66
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A New View of Three Americas



Key Regions Exhibit Distinct Personality Traits





According to a new study of multinational collaboration from researchers at the 

University of Cambridge, the University of Texas at Austin, and the University 

of Helsinki, the United States of America may be divided by three different 

psychological proiles.


The paper, which was recently published in the Journal of Personality and Social 

Psychology, looked at 1.5 million responses gathered from ive different online 

surveys and assessed respondents across ive key personality traits: Openness, 

conscientiousness, extraversion, agreeableness, and neuroticism.



They then clustered the traits together to see which areas have the highest — and 

lowest — populations with these traits.



Three distinct regions emerged: the “Friendly and Conventional” states in the 

Midwest and South, “Related and Creative” states mainly on the West Coast, and 

the “Temperamental and uninhibited” states on the East Coast and in Texas.




Friendly & Conventional Region




The Friendly & Conventional 
Region (Blue): “The region

is deined by moderately

high levels of Extraversion, 
Agreeableness, and 

Conscientiousness, moderately 

low Neuroticism, and very low 
Openness. This coniguration 
the sort of 
of traits portrays 
person who is sociable, 

considerate, dutiful,
and traditional
, qualities 
that are also relected in

the patterns of correlations 
with the PESH indicators.

This region comprises 

predominantly White residents 
with comparatively low levels 

of education, wealth, economic 

innovation, and social 
tolerance.”



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