Page 31 - Internationalist Magazine 2013 66

DIGITAL SOLUTIONS GOLD

Microsoft,

365,
Vertic

(Global)

With the
upcoming

launch of the
new Microsoft

Ofice 365
across 12

Media Multiplayer,
markets globally, Microsoft was tasked with
Rockish (Global)
creating a solution that would engage prospective
Media Multiplyer, launched in early 2013, is a irst-of-its-kind customers with personalized pricing options and

new rich media technology that allows brands, marketers dynamically relevant messaging to generate awareness,
and media buyers to optimize digital ad spending while an understanding of the product, and, subsequently,

providing consumers a rewarding way to engage with and generate leads. To that end Microsoft redeined
redeem offers from their favorite brands. Spun off from the personalization from an end to end experience of

CouponFactory’s digital couponing platform, the technology awareness, in banner advertising messages and through
allows brands to engage customers across multiple digital the landing page of the solution. Microsoft believed

channels and devices from a single self-contained, sharable LinkedIn to be the most eficient and effective platform
ad unit. By interacting with Media Multiplyer–powered ad to achieve this. Leveraging the LinkedIn provided users

units, consumers can share a brand’s coupons, deals, offers with a dynamically applicable and targeted experience

and messaging with their social networks, as well as via throughout their journey with a single click. Through
mobile phones, email, desktop printers and even direct-to-e- LinkedIn Microsoft employed a logical matchmaking

commerce shopping carts.
tactic between user and tailored content, to produce a
scalable global solution that personalized the entire user

In essence, Media Multiplyer is a portable website that experience without any extra steps on the user’s end.
initiates branded engagement and delivers multiple
The solution begins with targeted banner advertising on

offers, promotions, gift cards, recipes, driving directions— LinkedIn that was relevant to the user’s job function and
anything—putting them into the hands of consumers via
industry, and in the user’s local language.

a printer, email or mobile device. Brands further multiply
their reach when consumers share offers to their social
This highly speciic targeting, enabled Microsoft to reach
communities from their mobile devices instantaneously. BDMs and ITDMs while maximizing performance and

This technology is innovative in the way it drives overall ROI. Upon click through, the user lands on a site
accountability — changing the way marketers think about where beneits, case studies, whitepapers and videos, as

media. Pixel-tracking technology allows advertisers to
well as language are customized on their LinkedIn proile:
track upstream data, downstream data and even the device Furthermore, the user could login with LinkedIn in order

through which the consumer accessed the ad. The unit
for the site to read the number of employees within
can also provide time, location and user data relevant to the the user’s company, and recommend a personalized

consumer, as well as track behaviors within the unit such as Ofice 365 plan that was most appropriate along with an
clicks, shares, prints, offer selection, hover-time and more.
estimated cost per person per year. Finally, users were
routed to partners that were relevant to their location

Media Multiplyer partners with some of the world largest per their LinkedIn proile. Instead of building individual
brands to create campaigns that engage consumers and market campaigns, Microsoft created a unique global

drive sales. Clients rave about the low-cost fee model and campaign solution leveraging the LinkedIn platform to
that campaigns can be in market in just 48 hours. The generate awareness and shift brand perception with small

results are impressive, with 25% greater impressions served and medium sized businesses and segment customized
due to social sharing, click through and redemption rates value propositions towards various target audiences for

thatdoubletheindustryaverageandrecallratestriplingthe Ofice365. Andwithanysocialcampaign,it’simportant
average. Media Mutiplyer partners with some of the world to properly direct clicks to highly relevant and optimized

largest brands to create campaigns that engage consumers pages. Microsoft continuously tested and modiied
and drive sales. Clients rave about the low-cost fee model
the landing pages to it the user’s needs, producing
and that campaigns can be in market in just 48 hours. The qualiied trials of Ofice 365 which lead to more qualiied

results are impressive, with 25% greater impressions served conversions. This campaign produced high banner CTRs
due to social sharing, click through and redemption rates that were 25.49% above LinkedIn industry averages.

that double the industry average and recall rates tripling the
average.

w
9
w
w
ww
w.
.
i
in
nt
t
e
e
r
r
n
n
a
at
ti
io
on
na
a
l
l
i
is
s
t
tm
m
a
ag
ga
az
zi
in
n
e
e.
.c
co
o
m
m
2
29