Page 18 - Internationalist Magazine 2013 66

GLOBETROTTERS

This GLOBETROTTERS column is designed to keep the

international community connected. Not only will it spotlight

who is where in the world now, it will also describe the

adventures we all experience by living a life of constant

worldwide travel. If you’ve ever been hijacked, stuck in a

revolution or committed an unforgettable cultural faux pas,

everyone in our community will be curious to hear about it.

Please do tell us, and don’t forget the photos!

TO SUBMIT TO GLOBETROTTERS, EMAIL: deborah.

malone@internationalistmagazine.com

FEDEX’S STEVE
has yet seen with a sell-out crowd of
PACHECO NAMED AD 2300. The Internationalist hosted a

PERSON OF THE YEAR seminar themed, “Marketers around

This November, The Advertising the World Reshaping the Future of
Club of New York honored Steve
Marketing.” The speakers included:

Pacheco, Managing Director of Michelle Klein, Vice

Advertising of FedEx as the 2013 President of Content, Digital,
and Communications at Diageo,
Advertising Person of the Year for
his signiicant contributions to the and Damian Claassens, Head of

industry.
Creative at Profero, who discussed
the innovation behind Smirnoff
No Advertising Person of the
Year celebration is complete, however, without a traditional
Vodka’s global “Mixhibit” app,

“roast and toast” by colleagues. Although a number of his
a new platform that unlocks the
power of community in an age of
key industry partners took the stage, including David Lubars,
Chairman/Chief Creative Oficer, BBDO North America; John social sharing.

Osborn, President and CEO, BBDO NY; and Laurie Tucker, SVP Jennifer Statham, Dell’s Executive
Director of Global Agency Management,
Corporate Marketing, it was clear that Steve Pacheco is one of the
most beloved people in the industry. He’s made a difference by talked with Sasha Savic, MediaCom’s

dreaming big and inspiring outstanding work.
US CEO, about driving agency value

Despite the banter, the roast showed how some old-fashioned through the implementation of best
values are still at the heart of a cutting-edge business—a solid, practices, technology, and engagement.

long-term partnership with an agency that keeps delivering for a For 28 years, Dell has empowered

client who encourages risk-taking and demands top-quality work. countries, communities, customers
According to Steve Pacheco, “The team is the secret.” And for and people everywhere to use

him, it is the work that matters. He added, “I have the greatest technology to realize their dreams.

job in the world. I love what I do.”
Steve Pacheco of FedEx, mentioned
above, who discussed how the

INTERNATIONALIST SESSION AT THE ANA $39 billion, Fortune 100 global
MASTERS OF MARKETING, PHOENIX
transportation, logistics and business
October’s Annual ANA Masters of Marketing Conference services leader, now in its 40th year,

was the largest event in the organization’s 103-year history became one of the world’s best-known

and perhaps the greatest gathering of marketers the world
brand names.

16 the internationalist